Moments like cinema.

At €1,500 per wedding he needs three times as many bookings as he would at €4,500 to land the same revenue. His target market — international DACH/UK/NL couples, 20–60 guests, destination weddings in Spain with venue budgets of €5,000–€10,000+ — does not ask whether someone charges €3,500. The question is whether the website tells the truth about him persuasively enough that the right couples self-qualify.

The technical gap was real. The audit (28 April 2026) documented a P0 bug: the hamburger-menu overlay was a pointer-events-none sibling of the navigation. Every iPhone visitor coming in from Instagram landed in a dead end. With ~70% of traffic coming from Instagram, that was a continuous conversion disaster. The lightbox had no mobile navigation: a 22-image gallery was being served as 22 separate close-and-tap-again interactions.

The positioning gap ran deeper. The site had no native German, no native Spanish, no native Russian. The English copy contained the word "luxury" and submissive phrasings ("I would love to"). The brand asked too little, delivered too little, and didn't speak the languages the bookings were coming from.

DESIGN.md before the first component. The warm-black / cream / gold palette (#0d0c0b, #f5f0e8, #b8a07a) was distilled from six reference brands: Runway, Cursor, SpaceX, Apple, Linear, Vercel. Every border comes from brand-black or brand-cream at low alpha. No grey (no #ccc) anywhere in the code.

Typography: Cormorant Garamond (display) + Jost (body / UI). Cormorant turns cinematic at large sizes. Jost stays clean at body size, getting out of the photography's way.

Copy written natively per language. English: editorial, first-person, no "luxury", no "we would love to". German: matter-of-fact and warm with "du", DACH photographic register ("authentisch", "echte Momente"). Spanish: Iberian register with "vosotros", "cinematográfico", "reportaje" — not Latin American, not corporate. Russian: literary register with "ты", intimate. Each language file was written as if a native speaker had drafted it inside a premium-photography conversation. Not translation.

Gallery architecture: six real galleries with named couples and venues. Dehesa de Don Pedro (Extremadura, 46 images), Ana & Matt at Tambor del Llano, Bride d'Life editorial, Elisabeth & Thomas in Innsbruck, Marie & Allen at Tissington Hall, Dani & Santi at Bodegas Hidalgo–La Gitana in Sanlúcar de Barrameda. Lightbox with keyboard navigation, focus trap, swipe gesture (Framer Motion drag="x"), mobile close button (overlay click is desktop-only).

Performance: the hero scale animation is tied to useInView (it had previously been running off-screen continuously). GlassBackground (Three.js WebGL) is lazy-loaded and disabled on mobile. Skip-to-content is wired. The contact-form honeypot was renamed from website to confirmation_token; browser autofill had been triggering false positives.

SEO infrastructure: JSON-LD (LocalBusiness, Person, WebSite, ImageGallery on gallery slugs), hreflang alternates for 4 languages × 9 routes = 36 indexable URLs.